Privacy Policy
Effective date: January 1, 2026
Travel Fare, Inc., doing business as Travel Merchants (“we,” “us,” or “our”), respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you use our website at travelmerchants.com (the “Site”) or request travel services from us.
Information we collect
When you submit a quote request, we collect the information you provide in the form, which may include: full name, date of birth, gender, nationality, passport number and expiration date, Known Traveler Number, frequent flyer information, meal and seat preferences, email address, phone number, and travel itinerary details. We also automatically collect certain technical information such as your IP address, browser type, and pages visited.
How we use your information
We use your personal information to prepare and deliver fare quotes, book airline tickets and related travel services on your behalf, communicate with you about your travel arrangements, comply with legal and regulatory obligations (including California Seller of Travel requirements), and improve our services. We do not sell your personal information to third parties.
Disclosure of information
We may share your personal information with airlines and other travel service providers as necessary to fulfill your travel arrangements, payment processors to process transactions, government agencies when required by law (such as customs and immigration authorities), and service providers who assist us in operating our business (such as email delivery services), subject to confidentiality obligations.
Data retention
We retain your personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Travel records are typically retained for a minimum of seven years as required by applicable regulations.
Your California privacy rights (CCPA)
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you. You have the right to request deletion of your personal information, subject to certain exceptions. You have the right to opt out of the sale of your personal information — although we do not sell personal information. You have the right to non-discrimination for exercising your privacy rights. To exercise these rights, contact us at [email protected] or call (650) 348-7000.
Cookies and tracking
Our Site may use cookies and similar technologies to improve functionality and analyze usage. You may control cookies through your browser settings. We do not respond to Do Not Track signals at this time.
Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.
Children
Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can delete it.
Changes to this policy
We may update this Privacy Policy from time to time. The effective date at the top of this page indicates when the policy was last revised. Your continued use of the Site after changes constitutes acceptance of the updated policy.
Contact us
Travel Fare, Inc., dba Travel Merchants
1312 Rollins Road, Burlingame, CA 94010
Phone: (650) 348-7000
Email: [email protected]
California Seller of Travel CST: 2021480